About
Built in Busan for Korean FMCG promo teams
Neverroffy Digital started when trade governance leads told us the same story: approvals loop too long, retailer packets differ by team, and post-promo lessons rarely stick. We are a process partner—not a creative shop—focused on matrices, packet standards, issue logs, and review routines.
Today nine specialists work from Busanjin-gu with food groups, household brands, and beverage portfolio teams across hypermarket, convenience, and club formats.
Principles
Visible ownership
Every approval step names a person and a deadline—not a department alias.
Field-first logging
If reps cannot log an issue in one screen, the log will stay empty.
Repeatable reviews
Post-promo meetings produce actions, not slide archives.
Retailer respect
Packets follow buyer layout expectations before creative flair.
Timeline
Busan studio opened
Started as a two-person trade ops consultancy serving local FMCG brands.
Packet standard library
Published the first shared retailer packet skeleton used by three national food groups.
Governance toolkit line
Launched six modular toolkits covering approval, packets, logs, and reviews.
Team
Min Ji Park
Governance lead
Sets approval architecture for multi-brand Korean retail promos.
Haeun Cho
Template designer
Builds retailer packet standards that survive field edits.
Jinwoo Lee
Process analyst
Maps desk-to-field handoffs and issue log discipline.
Soyeon Kim
Reviewer
Facilitates post-promo reviews with neutral agendas.
Donghyun Yoon
Coordinator
Runs retailer sync desks during national waves.
Eunji Han
Process analyst
Leads integrated bundle rollouts for merging teams.
Taeyang Jung
Template designer
Specializes in convenience-chain annex layouts.
Yuri Shin
Reviewer
Audits packet quality before retailer submission.
Junho Baek
Coordinator
Trains field reps on mobile issue logging habits.